# 2RUN OÜ — Web Engineering & Technical SEO Studio > Estonia-based web engineering & technical SEO studio. We build lightning-fast, high-converting digital platforms for modern businesses and serve as the trusted technical execution partner for top agencies. ## Core Capabilities & Services - [Services Hub](https://2run.dev/services/): Overview of web engineering pillars and technical execution services. - [High-Performance Web Engineering](https://2run.dev/services/web-engineering/): Modern headless and static architectures built on Astro SSG and Next.js. - [Technical & Programmatic SEO](https://2run.dev/services/technical-seo/): Structured Schema.org microdata, crawl budget optimization, and programmatic SEO topologies. - [Agency Technical Partnership](https://2run.dev/agency-partnership/): White-label engineering execution under strict bilateral NDAs for design studios. - [Core Web Vitals & Conversion Audits](https://2run.dev/services/performance-cro/): Sub-second LCP optimization, zero layout shift (CLS: 0.00), and INP tuning. - [Interactive Web Tools & Portals](https://2run.dev/services/custom-web-apps/): Custom web applications, client portals, and secure API integrations. - [Growth & Engineering Stewardship Retainers](https://2run.dev/services/growth-retainers/): Continuous technical stewardship, security updates, and performance monitoring. ## Proven Case Studies & Work - [Case Studies](https://2run.dev/case-studies/): Real-world impact, conversion gains, and 100/100 Lighthouse performance verifications. ## Engineering Publications & Technical Insights (25 Guides) - [All Articles & Guides](https://2run.dev/blog/): In-depth engineering audits, Core Web Vitals blueprints, and agency white-label frameworks. - [Bilateral NDAs & White-Label Engineering for Agencies](https://2run.dev/blog/bilateral-ndas-and-white-label-engineering-for-european-agencies/): Why senior engineering talent in Western Europe is cost-prohibitive, and how boutique design agencies scale technical output safely under EU jurisdiction. - [Core Web Vitals INP Guide: JavaScript Main Thread](https://2run.dev/blog/core-web-vitals-inp-survival-guide-main-thread-debugging/): Interaction to Next Paint (INP) replaced First Input Delay (FID) as an official Google ranking signal. Here is how to diagnose and fix main-thread freezing. - [Dynamic XML Sitemaps: Crawl Budget at Scale](https://2run.dev/blog/dynamic-xml-sitemaps-crawl-budget-optimization/): How enterprise sites waste crawl budget with bloated sitemaps, and how automated single-tier XML sitemaps with precise lastmod tags accelerate indexation. - [Edge SSR vs Static SSG: Latency and Cost Tradeoffs](https://2run.dev/blog/edge-rendering-vs-static-ssg-latency-cost-tradeoffs/): Deep architectural comparison between Cloudflare Workers edge SSR and static SSG. Real TTFB latency benchmarks, caching models, and cloud egress costs. - [Eliminating Layout Shifts: The Zero CLS Playbook](https://2run.dev/blog/eliminating-layout-shifts-engineering-playbook-zero-cls/): How to eliminate Cumulative Layout Shift (CLS) in modern web apps. Practical CSS and architectural patterns for images, fonts, dynamic widgets, and banners. - [Fixed-Price Sprints vs. Hourly Billing for Agencies](https://2run.dev/blog/fixed-price-sprints-vs-hourly-retainers-scaling-agency-margins/): Why hourly development retainers destroy creative agency profit margins, and how milestone-based fixed-price sprint pods guarantee predictable project economics. - [From Figma to Production: Eliminating Designer-Developer Friction](https://2run.dev/blog/from-figma-to-production-eliminating-designer-developer-friction/): How modern web engineering studios translate complex Figma design systems into pixel-perfect, accessible, sub-second web platforms without design compromises. - [Headless CMS Architecture: Content Collections](https://2run.dev/blog/headless-cms-architecture-astro-content-collections/): Why traditional headless CMS setups introduce query latency, and how Git-based content collections with Zod schema validation create immutable static builds. - [How Design Studios Scale Revenue Without Hiring In-House Developers](https://2run.dev/blog/how-design-studios-scale-revenue-without-hiring-in-house-developers/): The operational playbook boutique branding and design studios use to sell six-figure technical web builds without the payroll overhead of in-house engineering. - [How to Protect Client Relationships When Outsourcing Web Development](https://2run.dev/blog/how-to-protect-client-relationships-when-outsourcing-web-development/): The legal, operational, and communication frameworks design agencies use to outsource web development safely while safeguarding client trust. - [Islands Architecture: Fast Apps with Zero Hydration](https://2run.dev/blog/islands-architecture-explained-zero-hydration-tax/): Why SPAs force users to download megabytes of unused framework code, and how Islands Architecture provides dynamic interactivity without performance loss. - [Web Font Optimization: Sub-Second LCP and Zero FOUC](https://2run.dev/blog/modern-web-font-optimization-sub-second-lcp-zero-fouc/): How self-hosted variable WOFF2 fonts, unicode-range subsetting, and preload headers prevent layout shifts (CLS) and unlock instant sub-second LCP paints. - [Programmatic SEO: 1,400+ Fast-Indexing Clean Pages](https://2run.dev/blog/programmatic-seo-done-right-1400-fast-indexing-pages/): Most programmatic SEO campaigns fail due to thin content. Here is the technical architecture behind 1,400+ compliant, fast-indexing programmatic pages. - [Programmatic SEO for B2B SaaS: Scaling Organic Pipeline Without Bloat](https://2run.dev/blog/programmatic-seo-for-b2b-saas-scaling-organic-pipeline-without-bloat/): How high-growth B2B SaaS companies engineer scalable programmatic landing pages that capture high-intent buyer queries, drive demos, and avoid Google spam penalties. - [Reselling White-Label Web Maintenance Retainers for Recurring Agency Profit](https://2run.dev/blog/reselling-white-label-web-maintenance-retainers-for-recurring-agency-profit/): How creative and branding agencies package, price, and resell high-margin white-label web maintenance retainers to build predictable Monthly Recurring Revenue. - [Schema.org JSON-LD Topology: Connected Graphs](https://2run.dev/blog/schema-org-json-ld-topology-connected-knowledge-graphs/): Why isolated schema snippets fail modern AI search, and how to build a unified Schema.org JSON-LD graph topology that establishes entity authority. - [Technical SEO Due Diligence for Private Equity and M&A Acquisitions](https://2run.dev/blog/technical-seo-due-diligence-for-private-equity-and-ma-acquisitions/): The technical audit playbook institutional investors and private equity firms use to uncover hidden search penalties, traffic risks, and replatforming liabilities. - [The B2B Executive Guide to Sub-Second Core Web Vitals and SEO Rankings](https://2run.dev/blog/the-b2b-executive-guide-to-sub-second-core-web-vitals-and-seo-rankings/): How enterprise B2B brands leverage sub-second Core Web Vitals to dominate organic search rankings, capture enterprise procurement demand, and build market authority. - [The Enterprise Case for Decoupling Content Management from Frontend Code](https://2run.dev/blog/the-enterprise-case-for-decoupling-content-management-from-frontend-code/): Why enterprise organizations are migrating away from coupled CMS platforms to decoupled architectures that separate content operations from frontend presentation. - [The Hidden Financial Drain of Legacy CMS Maintenance for Growing Brands](https://2run.dev/blog/the-hidden-financial-drain-of-legacy-cms-maintenance-for-growing-brands/): Why maintaining monolithic CMS platforms costs mid-market and enterprise brands tens of thousands in unbillable developer hours, lost conversions, and security breaches. - [The True Cost of a 1.8s LCP: B2B Conversion Loss](https://2run.dev/blog/the-true-cost-of-a-1-8-second-lcp/): Why passing Google Core Web Vitals is not just an SEO checkbox, but a primary driver of customer acquisition cost and conversion rates. - [White-Label Code Handoff: Agency Git Governance](https://2run.dev/blog/white-label-code-handoff-git-repository-governance/): How boutique design studios establish institutional-standard Git governance, commit hygiene, unbranded documentation, and seamless repository handoffs for corporate clients. - [Why AI Search Engines Favor Fast, Clean, Semantic Web Architectures](https://2run.dev/blog/why-ai-search-engines-favor-fast-clean-semantic-web-architectures/): How generative AI search engines, LLM crawlers, and retrieval-augmented systems evaluate web platforms, and why semantic speed is the ultimate ranking signal. - [Why Agencies Ditch WordPress for Headless Astro](https://2run.dev/blog/why-design-agencies-are-ditching-wordpress-for-headless-astro/): Why forward-thinking branding and design agencies are replacing fragile WordPress monoliths with high-performance headless Astro architectures. - [Why Slow Websites Are Killing Paid Ad Campaigns and How to Fix CRO](https://2run.dev/blog/why-slow-websites-are-killing-paid-ad-campaigns-and-how-to-fix-cro/): The mathematical correlation between mobile page speed, Google Ads Quality Score, CAC inflation, and how sub-second load times rescue paid campaign ROI. ## Machine Discovery & Metadata - [Agentic AI Discovery Catalog](https://2run.dev/ai-catalog.json): Machine-readable ARD Spec 1.0 capability catalog for autonomous agents. - [XML Sitemap](https://2run.dev/sitemap.xml): Complete URL index of all production pages and insights. ## Company Information & Contact - [About 2RUN OÜ](https://2run.dev/about/): Studio philosophy, engineering discipline, and Tallinn entity information. - [Contact & Project Brief](https://2run.dev/contact/): Start a project inquiry, request an NDA, or schedule a technical call. - [Author Profile](https://2run.dev/author/): Engineering and technical SEO team profile.